Audience Research Activity

Target Audience: 

Is a particular group of people (of age/ethnicity/gender etc.) by which a film is aimed at.

Primary: Main audience who have a direct interest in the product.

Secondary: Product not designed for them specifically, but they'll watch the movie to accompany children, friends and family

Tertiary: Slightly interested in product due to something included in it- wouldn't otherwise watch/read it.

• Recognising your target audience before filming is very important as they decide what type of content you'll produce and how you'll produce it. 
• For example; if you're producing a film opening aimed at children it'll be different to a film opening aimed at male adults. 
• Your target audience has to relate and engage with your film. 

15-24

The usual target audience for horror films are males aimed 15 to 24. This is because teenagers and young adults enjoy thrills and is more likely to excite them. Horror usually has such a young target audience as the graphic images dosent frighten them and they actually enjoy however an older target audience would be put off.

Fantasy is a fiction genre that uses magic or other supernatural elements as a main plot element, theme, or setting. Many works within the genre take place in imaginary worlds where magic and magical creatures are common. Statistics show that fantasy genre is more liked by young females usually aged around 16 to 20. 

Fantasy Research:

Action is one of the most popular film genres, both older and younger generation enjoy watching action films and are drawn to them. Typically the target audience for action films would be young males for the thrills and excitement. Action films are usually seen as stereotypically masculine films that men enjoy. This includes, explosions, gun fights, car chases and much more. But, recently research has shown that females also seek for those thrills and enjoy action films more now.