WHAT IS TARGET AUDIENCE?

A target audience is material such as a film, product or music made specifically catered for a certain group's liking and interest. An example of this would be a new chick flick film and the target audience being women.

A film having a target audience is a very important aspect as everyone has different tastes and interests. By making a film whilst not considering what type of people will be interested in it, you risk losing a lot a of money and low views, as a small amount of people may only like this certain genre or a certain large group of people may not be interested in the plot and theme. It is very important to differentiate between groups of people and their likes in order for products, films, music etc to be successful.

PRIMARY - the audience that are directly involved and interested. 

SECONDARY - audience that involved however not interested e.g. parents viewing a children's film in the cinema as their children are unable to go and watch it alone. 

TERTIARY - Involved due to curiosity or the knowing of a certain product.

One audience that I feel appeals to the genre Teen Drama is young females from the age range of 14 - 18, as teen drama I usually set in high school with relatable plots.