An ident is a type of logo / image that represents a brand. It usually appears at the beginning of different types of media such a films, and lasts for about 30 seconds. An ident gives a brand character, it allows audiences to acknowledge the fact this piece of media was created by a certain brand.
An example of a popular ident is 20th Century Fox. This ident appears in films as well as television programmes such as Avatar and The Simpsons. This is an example of a moving ident. Whenever it appears at the beginning of films and programmes, the camera angle circles the golden monument in the centre, while a catchy tune of trumpets and other instruments are played. This quick intro is well known by many, often hummed along to whenever featured in a film. This is a great aspect about this ident as such a catchy tune makes the ident memorable and therefore also the brand itself. This thus creates brand establishment.
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