Posters and flyers are created for one particular purpose - to inform. They're a type of media in the form of large printed pictures that usually have a certain theme to it. These themes range from festivals, to concerts to films, each one featuring information to make people aware. Posters are another type of advertising, they're placed in different areas, made to catch the eye of target audiences or any audience in general. Posters are an effective way of advertising as not everyone may have technology such as TV's, phones etc or may miss an advertisement while watching TV or on the radio. However this form of advertising is not limited to just people fortunate enough to have such things as a laptop. Posters are merely adverts in person, images on paper. Posters assure that everyone and anyone will be aware of an event, film, festival etc.
OUR POSTER FOR 'THE DOPPELGANGER'
We have chosen to name our film 'The Doppelganger' as it means a replica of a person. This relates to our plot as it is centred on twins - Millicent and Alessandra. Doppelganger is a unique name which is why we chose it, as we want our film to stand out and be different to other thrillers.
The background of our poster is of a dark room for photography. We have chosen to use this image as the dark room is a recurring setting in our film. By giving the audience an insight to the places where are film will be set, we're already creating enigmas before the film has even been released. In our film, the dark room is where Alessandra constantly returns to process the pictures she has taken of her sister while stalking her. We have chosen to use close up shots, with the images blurred as once again this causes questions to arise from the audience such as "What kind of pictures are being processed?" This makes the audience curious and in turn will make them want to go and watch the film, to answer their questions and confirm their theories.
Colours are very important when producing a posters as they have connotations and often set the tone and atmosphere - not to mention certain colours appeal and attract certain audiences. I have chosen the colours black and red, as they connotes death, danger and evil. This implies that are film will feature these elements, which is my aim. I have specifically chosen these colours in order to give the audience a clue about what the film will consist of and involve. Evil, danger and death all relate to Alessandra as she has committed many immoral acts such as trying to set her sister alight at a young age. She was considered dangerous and was therefore placed in a mental asylum. The white on our poster connotes innocence which refers to Millicent, who is the victim in our film, having to endure the malevolent actions of her evil twin sister.
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